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VIOLET TIGER
JEWELRY LOGO
"Truly April, this looks elegant, exotic and enlightened to me–
what I think about my jewelry and customer."
-Kelly, Founder
A successful entrepreneur with decades of experience, Kelly contacted me for branding her new line of globally-inspired, earthy glam jewelry.
After creating four wide-ranging logo concepts for Kelly to "shop" from, we fine-tuned the colors and font of her favorite version to build the perfect graphic identity.
design process: first draft options
Anchor 1
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