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VIOLET TIGER
JEWELRY LOGO
"Truly April, this looks elegant, exotic and enlightened to me–
what I think about my jewelry and customer."
-Kelly, Founder
A successful entrepreneur with decades of experience, Kelly contacted me for branding her new line of globally-inspired, earthy glam jewelry.
After creating four wide-ranging logo concepts for Kelly to "shop" from, we fine-tuned the colors and font of her favorite version to build the perfect graphic identity.
![Violet-tiger-logo-presentation.png](https://static.wixstatic.com/media/43b275_545c8698e6c145f990c2d3229b6203d3~mv2.png/v1/crop/x_0,y_13,w_1296,h_2589/fill/w_677,h_1352,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/Violet-tiger-logo-presentation.png)
design process: first draft options
![Violet-tiger-logo-for-website-portfolio_](https://static.wixstatic.com/media/43b275_78003843cdd64a4e80cc5acf156b4e7b~mv2.png/v1/crop/x_0,y_0,w_1296,h_979/fill/w_675,h_510,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Violet-tiger-logo-for-website-portfolio_.png)
Anchor 1
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