VIOLET TIGER
JEWELRY LOGO

"Truly April, this looks elegant, exotic and enlightened to me–

what I think about my jewelry and customer."

-Kelly,  Founder

A successful entrepreneur with decades of experience, Kelly contacted me for branding her new line of  globally-inspired, earthy glam jewelry. 

After creating four wide-ranging logo concepts for Kelly to "shop" from, we fine-tuned the colors and font of her favorite version to build the perfect graphic identity.

design process: first draft options